“…And you must be creative.”

Here’s a question:

How many times have you looked at listings for jobs or internships or competitions or whatever else from the “I’m doing something with my life” basket that has stated being “creative” as a requirement, and actually understood what that meant?

My face after reading the 300th infuriatingly vague job description.

If you actually tried to answer the question I’m betting about 99% of you choked on your own mental monologue at least once in the first few minutes. Many of you will go somewhere along the route of “it depends on the situation”.

And you’re right: it does depend on the situation/field/employer. But even more importantly:

Most of the time, employers don’t even know themselves.

Creativity has become one of business’ favourite buzz words. It takes the mind away from a dry, old-fashioned perception of something into a hip, fun, “anything is possible” world of both unprecedented achievement and caring. It implies personal development and an almost romantic view of what lies ahead. And it is directly linked to feelings of bitter disillusionment.

It is without much doubt one of the most devalued words in our dictionaries but nevertheless, it still represents something crucial to all of us – it represents pushing yourself to think and act beyond your own limits. Creativity, originality, and ingenuity. It reminds us to not become complacent in our routine, but to “think outside the box”.

And that’s really what employers in any situation are looking for when they say they are looking for someone “creative”. They are looking for the individuals who are open-minded and motivated enough not to become complacent in their work routine, and see and take advantage of the opportunities that can lead to great things.

And I think that’s a little something we all can write on a post-it and stick on our desks.

Have a great week!

Much love,

Marta

P.S. Follow me on Twitter @Martholio for more musings, event info and general silliness!

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